{"id":1178,"date":"2024-03-05T11:00:06","date_gmt":"2024-03-05T10:00:06","guid":{"rendered":"https:\/\/global-metodi.com\/?p=1178"},"modified":"2024-03-05T11:00:06","modified_gmt":"2024-03-05T10:00:06","slug":"prospecting-czyli-skuteczne-formy-pozyskiwania-klientow","status":"publish","type":"post","link":"https:\/\/global-metodi.com\/en\/2024\/03\/05\/prospecting-czyli-skuteczne-formy-pozyskiwania-klientow\/","title":{"rendered":"Prospecting, i.e. effective forms of customer acquisition"},"content":{"rendered":"
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Module 1.
\nIntroduction to prospecting<\/h2>\n<\/div>\n<\/div>\n
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  • The definition of prospecting and its role in the sales process.<\/span><\/li>\n
  • The importance of planning and strategy in customer acquisition.<\/span><\/li>\n
  • How to define and identify your ideal customer.<\/span><\/li>\n
  • Why ICP is crucial for effective prospecting.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Module 2.
    \nMarket analysis tools:<\/h2>\n<\/div>\n<\/div>\n
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    • Use of market analysis tools, such as SWOT analysis or competition analysis.<\/span><\/li>\n
    • Choosing the right tools depending on your industry and goals.<\/span><\/li>\n
    • Using content, social selling and e-mail marketing to generate leads.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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      Module 3
      \nBuilding a list of potential customers:<\/h2>\n<\/div>\n<\/div>\n
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      • Techniques for identifying potential customers.<\/span><\/li>\n
      • Effective use of databases, social media and other sources.<\/span><\/li>\n
      • Creating effective email marketing campaigns.<\/span><\/li>\n
      • Using social media platforms (LinkedIn, Twitter) to acquire customers.<\/span><\/li>\n
      • Effective telephone conversations to acquire customers.<\/span><\/li>\n
      • Overcoming objections and building relationships over the phone.<\/span><\/li>\n
      • Organization of webinars and online events as a form of prospecting.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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        Module 4
        \nCooperation with the sales team:<\/h2>\n<\/div>\n<\/div>\n
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        • Effective communication between the marketing team and the sales team.<\/span><\/li>\n
        • Common goals and strategies for better results.<\/span><\/li>\n
        • An overview of the benefits and challenges of diversity and dispersion.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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          Module 5
          \nAssessment of prospecting effectiveness:<\/h2>\n<\/div>\n<\/div>\n
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          • Criteria and indicators for assessing the effectiveness of prospecting.<\/span><\/li>\n
          • Analyze results and adapt strategies based on data.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

            Modu\u0142 1. Wprowadzenie do prospectingu Definicja prospectingu i jego rola w procesie sprzeda\u017cowym. Znaczenie planowania i strategii w pozyskiwaniu klient\u00f3w. Jak zdefiniowa\u0107 i zidentyfikowa\u0107 idealnego klienta. Dlaczego ICP jest kluczowe dla skutecznego prospectingu. Modu\u0142 2. Narz\u0119dzia do analizy rynku: Wykorzystanie narz\u0119dzi do analizy rynku, takich jak analiza SWOT czy analiza konkurencji. Wyb\u00f3r odpowiednich narz\u0119dzi w […]<\/p>\n","protected":false},"author":1,"featured_media":995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szkolenia"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":1,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1179,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/media\/995"}],"wp:attachment":[{"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-metodi.com\/en\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}